Consumer Attention Allocation and Firm Strategies
Nowadays consumers can easily access to vast amounts of product information before making a purchase. Yet, limitations on the ability to process information force consumers to make choices regarding the subjects to which they pay more or less attention. In this dissertation, I study how a consumer o...
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| Language: | English |
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2018
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| Online Access: | https://doi.org/10.7916/D8VD8FH2 |