Antecedents and Consequences of Loss Aversion: Mental Accounting and Allocation of Attention
This dissertation consists of three essays. The first examines analytically as well as empirically the mental accounting principle that Thaler (1985) termed the “silver lining principle.” The second and third essays investigate the link between attention and preferences. In the first essay, loss ave...
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| Language: | English |
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2011
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| Online Access: | https://doi.org/10.7916/D84J0N2J |