Marketing Solutions Enabled by Big Data Using Structural Models
Digital marketing has brought in enormous capture of consumer data. In quantitative marketing, researchers have adopted structural models to explain the (dynamic) decision process and incentives of consumers. However, due to computational burdens, structural models have rarely been applied to big da...
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| Format: | Others |
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Research Showcase @ CMU
2015
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| Online Access: | http://repository.cmu.edu/dissertations/512 http://repository.cmu.edu/cgi/viewcontent.cgi?article=1512&context=dissertations |