Library Decision Making Informed by Customer Values
'Customer value' is a much used and, in a number of cases, a misunderstood term, with emphasis placed on a priori categories of what provides value for the customer, rather than an effort to understand value from a customer perspective .The research presented in this thesis spans more than...
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| Language: | en |
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Nottingham Business School, Nottingham Trent University
2011
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| Online Access: | http://hdl.handle.net/10092/5097 |