The Extended Decision Model
The quantification of choice has been a major area of research for behavioural scientists for several decades. This is, in part, due to the discovery of the matching law (Herrnstein, 1961) which stipulates that relative response rates on concurrently available alternatives “match” the available rela...
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| Language: | en |
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University of Canterbury. Psychology
2010
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| Online Access: | http://hdl.handle.net/10092/3441 |