Motivations and barriers to engagement with consumer health innovations: the impact of media framing on direct-to-consumer genetic testing adoption intent
Through the lens of Everett Rogers’ Diffusion of Innovations, specifically the theory of Perceived Attributes, this dissertation firstly examines key factors leading to or deterring adoption of direct-to-consumer genetic testing (DTC-GT) for health information through qualitative interviews with pro...
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| Language: | en_US |
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2021
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| Online Access: | https://hdl.handle.net/2144/41857 |