Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising

Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising

Thesis (M.B.A.)--Boston University, 1948. This item was digitized by the Internet Archive.

Bibliographic Details
Main Author: Rowlinson, George Joseph
Language:en_US
Published: Boston University 2017
Online Access:https://hdl.handle.net/2144/19975
id ndltd-bu.edu-oai-open.bu.edu-2144-19975
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spelling ndltd-bu.edu-oai-open.bu.edu-2144-199752019-05-10T15:11:24Z Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising Rowlinson, George Joseph Thesis (M.B.A.)--Boston University, 1948. This item was digitized by the Internet Archive. 2017-01-12T01:39:43Z 2017-01-12T01:39:43Z 1948 1948 Thesis/Dissertation b14647448 (OCoLC)07797387 (OCoLC)ocm07797387 https://hdl.handle.net/2144/19975 en_US Based on investigation of the BU Libraries' staff, this work is free of known copyright restrictions Boston University
collection NDLTD
language en_US
sources NDLTD
description Thesis (M.B.A.)--Boston University, 1948. This item was digitized by the Internet Archive.
author Rowlinson, George Joseph
spellingShingle Rowlinson, George Joseph
Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
author_facet Rowlinson, George Joseph
author_sort Rowlinson, George Joseph
title Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
title_short Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
title_full Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
title_fullStr Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
title_full_unstemmed Six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
title_sort six case reports which demonstrate the importance of applying selected buying motives to headlines in retail store advertising
publisher Boston University
publishDate 2017
url https://hdl.handle.net/2144/19975
work_keys_str_mv AT rowlinsongeorgejoseph sixcasereportswhichdemonstratetheimportanceofapplyingselectedbuyingmotivestoheadlinesinretailstoreadvertising
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