Role conflict and the industrial salesman

There is an increasing understanding of industrial selling and the complexity of the industrial salesman's role. It is now recognised that the salesman's position makes him particularly susceptible to role-conflict. This study concentrates upon the reactions of industrial salesmen to speci...

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Bibliographic Details
Main Author: Strachan, Ian
Published: University of Bath 1984
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.767547