Influences on consumers' decision making and recognition memory : an investigation using fMRI, EEG and behavioural methods
Neuromarketing utilizes a variety of neuroimaging technologies, such as electroencephalography (EEG) and functional magnetic resonance imaging (fMRI), to deeply understand consumers' neurological responses to marketing stimuli. For this research, a behavioural study was first performed based on...
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Brunel University
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.764940 |