MNCs and local microbusinesses at the bottom/base of pyramid (BoP) in Ghana : a fair deal or business as usual?
The bottom of pyramid (BoP) concept holds that multinational companies (MNCs) can profitably serve the needs of the poor and have the opportunity to invest in the BoP market to‘do good and do well’ simultaneously. This thesis contributes to BoP concept by challenging the notion that- MNCs and big co...
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Aston University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.760180 |