Entry and post-entry operations in the Saudi Arabian market : a qualitative study of German SMEs (Mittelstand) in the metal-forming machine tool sector
The Kingdom of Saudi Arabia (KSA) is one of the most important trade partners in the Middle East for the German machinery industry, which mainly comprises small and medium enterprises (SMEs). In Germany, these firms are named Mittelstand firms due to their distinctive characteristics. This study inv...
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Northumbria University
2016
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.757224 |