Evaluating the impact of social-media on sales forecasting : a quantitative study of world's biggest brands using Twitter, Facebook and Google Trends
In the world of digital communication, data from online sources such as social networks might provide additional information about changing consumer interest and significantly improve the accuracy of forecasting models. In this thesis I investigate whether information from Twitter, Facebook and Goog...
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University College London (University of London)
2017
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.747155 |