Designing an advertising model in the cultural context of south west Nigeria
The research is focused on the south west region of Nigeria and aims to investigate current advertising views and practices in this region. The aim is to then develop a more effective advertising approach by reviewing current literature in the advertising planning process and the importance of cultu...
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Cardiff Metropolitan University
2018
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.742921 |