Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world
The management and preservation of a corporate reputation is an ever-increasingly difficult proposition in today’s environment where organisations’ stakeholders have access to unprecedented levels of information at their fingertips. Advances in digital technologies, and microblogs such as Twitter, h...
| Main Author: | |
|---|---|
| Published: |
University of Strathclyde
2017
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.742055 |