An investigation into the effectiveness of the advertising of Government export assistance
Exporting is vital for both companies and a country. In the UK, the Department of Trade and Industry (DTI) data indicates that £135.2 billion of visible exports and £122.8 billion of invisible exports were earned in 1994 (see Central Statistics Office data for more details). The government spent nea...
| Main Author: | |
|---|---|
| Published: |
University of Leicester
1995
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.737557 |