Cross-cultural engagement in China : problems, potential and opportunities

The challenges experienced by an individual operating within a cross cultural business setting arise from a number of factors related to and emanating from its context as a whole. This study explores the observations and experiences of design and engineering practitioners within the Chinese context...

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Bibliographic Details
Main Author: Palmer, Sarah Margaret
Other Authors: Reynolds, Dave
Published: University of Southampton 2017
Subjects:
658
Online Access:https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.714610