The moderating influence of social factors in impulsive buying behaviour : development of a scale to measure social and non-social impulsive buying tendencies

Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing. Existing research indicates that impulsive buying presents as trait behaviour that influences the likelihood of experiencing impulsive urges and makin...

Full description

Bibliographic Details
Main Author: Shawcross, Matthew Stuart
Published: Open University 2015
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701367

Similar Items