An exploration of external environmental scanning and the strategy process
This thesis is concerned with ways in which organisations scan their external environments and how this scanning is related to the process by which they make and implement strategy. The aim of this thesis is to use a qualitative approach to elaborate on existing theory relating to external environme...
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Heriot-Watt University
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700509 |