Measuring social media success : the value of the 'balanced scorecard' as a tool for evaluation and strategic management in museums
This Ph.D. research was triggered by the existing need for an evaluation model that will help museums to measure their social media success. This thesis defines a performance measurement framework that could be adopted to select the set of measures and tools required to carry out this evaluation tas...
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University of Leicester
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.692514 |