Constructing ideas of femininity : a contextual exploration of young girls' advertising experiences
The research explores how pre-adolescent girls interact with representations of femininity in advertising messages, through an in-depth, mixed-methods and mainly qualitative approach with a purposive sample of primary school girls (age 8-11). The study evolves through three major stages: preliminary...
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Nottingham Trent University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.686887 |