An exploration of the characteristics of co-creation in the B2B service business
The emergence of the service economy challenges companies to understand co-creation, as this seems to be a central notion in service marketing and management, service design and service innovation. Additionally, businesses are increasingly interested in developing service operations together with th...
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University of Cambridge
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.675910 |