Clarifying value in use and value creation process
Current marketing literature, regardless of its underlying paradigm/logic, lacks consensus on how to conceptualise value creation, how to define what it entails, along with by whom, how, where and when it is created (Voima et al., 2010). It is no surprise then that the value creation process is ofte...
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University of Nottingham
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.668621 |