An examination of value co-creation at the micro level in a healthcare setting : a dyadic approach
The literature on service-dominant logic has highlighted the central role value cocreation plays in enhancing service delivery. Thus, understanding value co-creation is imperative as it presents new opportunities for providers (firms) to create value with patients (customers). A number of studies ha...
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University of Strathclyde
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.665232 |