Investigation of user-centred approaches to design practice in Botswana
Increased competition of product offering has led to the need to better understand the end-user, in order to create a more appropriate product. Furthermore, the ever increasing individualistic culture has led to the need for more customised products; where a New Product Development (NPD) team has to...
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Loughborough University
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.658270 |