Selection by consequences and the marketing firm
The research operationalizes the Darwinian meta-principle Selection by Consequences to conduct an empirical investigation. The project originates from a concern to understand the distal reasons why many of the marketing practices adopted by Wall’s appear to have persisted relatively unchanged for se...
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Cardiff University
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.655949 |