Alice through the telescope : a critical autoethnography of an (almost) participatory research process
Social marketing is a technique for behavioural change that has been around since the 1960s, when prominent academics argued that the tools and techniques of marketing could be used for social as well as commercial ends. More recently, the orthodox approach to social marketing - based on the marketi...
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University of the West of England, Bristol
2015
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.648001 |