Billboard advertising : consumer attitudes and exective perspectives
Billboard advertising is a vibrant and growing marketing communications medium, to which companies are increasingly turning for the purpose of attracting target audiences. The advertising medium has a lengthy history, often stated as dating back to ancient times, and possesses a series of advantages...
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University of Manchester
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.632640 |