The internet as a retail marketing communication channel for identifying market opportunities for UK grocery retailers
This study explores the suitability and the potential of the Internet as a retail marketing communication channel for the UK-based grocery retailers. Grocery retail chains have grown in relative importance since they become commonplace in the UK. This study examines three related aspects of marketin...
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London South Bank University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.618683 |