Analysis of IPO advertising

Analysis of IPO advertising

This research investigated the market conditions caused by IPO advertising by examining the impact of IPO advertising, based on the US stock market from 1986 to 2009. The relationship between advertising intensity in the IPO year and the degree of IPO underpricing was examined. It was found that IPO...

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Bibliographic Details
Main Author:	Dumrongwong, Konpanas
Other Authors:	Gregory, Alan
Published:	University of Exeter 2013
Subjects:	658
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.615548

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