Social marketing and public health : an ethnographic investigation
Social marketing is the latest public health strategy deployed against a wide range of health imperatives, especially ones associated with people’s behaviour. This investigation examines the ‘social’ in such social marketing, by focusing on the relationships between the people, communities, organiza...
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University of Cambridge
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.607610 |