Exploring customer trust and relationships in the online environment
This thesis presents eleven selected publications concerning trust and relationships in the online environment. The evolution of the research over ten years showcases the author’s dedication to the practical application of marketing for the benefit of organisations and individuals alongside contribu...
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Oxford Brookes University
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.604585 |