Strategic marketing planning in the context of heritage tourism management : a study of two heritage regions
The effective strategic management of heritage tourism is vital to the economic, environmental and social health of a region. This is even more pronounced in heritage based regions where the resource is ultimately finite and where development cannot be separated from its local residents, communities...
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Ulster University
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.601509 |