Learning to like : behavioural expression and neural bases of conditioned preferences in humans
Novel stimuli in the environment can acquire affective and motivational significance through their association with rewarding events. This process of Pavlovian associative conditioning has consequences for behaviour, as these conditioned stimuli can act as rewards in their own right, eliciting behav...
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University of Cambridge
2004
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.598101 |