Impact of blackness preference and perception on product design

This study investigates our perception of, and preference for, blackness and specifically explores the influence of different cultural backgrounds (notably nationality and gender). Despite black being an important colour it has been studied relatively little compared with, for example, whiteness. Tw...

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Bibliographic Details
Main Author: Tao, Lan
Other Authors: Westland, Stephen
Published: University of Leeds 2013
Subjects:
700
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.595197

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