The utilisation of consumer information : an application to SMEs in the United Kingdom agri-food industry
Intense competition in the UK agri-food sector has made the use of information about consumers an important asset in the development of policies, strategies and decision making by businesses. However, in the agri-food sector, despite significant advances in the usefulness and ease of use of such inf...
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University of Kent
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.587523 |