The influence of website design features and consumer characteristics on internet banking adoption in Saudi Arabia
Recent years have seen rapid growth of Internet technology and its incorporation into many areas, including banking. Despite the potential advantages offered, however, adoption of Internet Banking (IB) has been relatively low. This thesis aims to enhance understanding of customers' adoption of...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
University of Hull
2009
|
| Subjects: | |
| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.586984 |