Relative sales and matching analysis of consumers' brand choices in open settings
The dissertation is a methodological exploration of the relevance of in-store behavioural experiments with relative sales and matching analysis to study consumers' brand choices in real open settings. Three extensive in-store experiments, using alternating treatment design with baseline&mda...
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Cardiff University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.584255 |