Examining the effects of alcohol-related sports sponsorship on teen attitudes and intentions
In the light of public concern about underage alcohol consumption, and increasing use of sport sponsorship to promote alcohol brands, this research investigates interrelationships between teenagers' drinking intentions, involvement in sport, and responses to sponsorship. A Theory of Reasoned Ac...
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Cardiff University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.584140 |