Promotional impact of image formation of an Aboriginal tourist destination
The purpose of this research is to present a thorough analysis of image formation among first-time visitors to an Aboriginal (Mi’kmaw) cultural site. The thesis is an initial attempt to examine theories in consumer behaviour and reformulate a model in the destination image literature to empirically...
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Bournemouth University
2013
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.583057 |