Marketing for small business : the development of a practical and conceptual contribution towards a new paradigm 1986 to 2011
This thesis is about the role, nature and importance of marketing within small firms. The definition for small firms’ used here is organisations’ with up to 50 employees. This is the definition used by The Department for Business, Innovation and Skills (2012). There are over four million of such com...
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University of Huddersfield
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.579010 |