Innovation in a high technology B2B context : exploring networks, processes and management
In the past few decades, scholars of the Industrial Marketing and Purchasing (IMP) Group have been scrutinising inter-organisational network phenomena. Acknowledging a subjectively held world view of persons, groups and organisations, particular focus has been laid on the perceived relevance and cho...
Main Author: | Möhring, Monika Maria |
---|---|
Published: |
University of Strathclyde
2013
|
Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.576450 |
Similar Items
-
Investigating the impact of strategic brand management on export performance in the B2B context
by: Pyper, Keith
Published: (2018) -
The use of social media by exporting B2B SMEs : implications for performance
by: Abdelmoety, Ziad
Published: (2016) -
The role of purchasing behaviour in technological innovation and entrepreneurship
by: Howe, P. O.
Published: (2010) -
Willingness to pay for customized solutions in a B2B environment : evaluating different buying groups based on a maintenance case study
by: Dammann, Sven
Published: (2013) -
Trust establishmentConcepts and implementation in B2C e-commerce
by: Chen, Cheng-Hao
Published: (2008)