Scenario success criteria : the process and design factors affecting its attainment
Scenario techniques have been used in companies such as Royal Dutch Shell for more than 40 years and there are numerous attestations in the literature as to the benefits scenarios bring to organsations. Despite this little rigorous research has been undertaken of the scenario development process. Th...
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University of Strathclyde
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.576371 |