American family entertainment and the only child generation in contemporary urban China

• Main Author: He, Ting
• Published: University of East Anglia 2013
• Subjects: 302.230951
• Online Access: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.575817

As a result of the economic reform which took place three decades ago, imported American family entertainment had gradually become an important part of the everyday entertainment for Chinese consumers. During the same period, a particular group of Chinese people, generally referred to as the post-80s or the only child generation, had emerged, grown up and become the main contributors to China’s media consumption. In this thesis, a study of the only child generation and the American family entertainment will be presented. The study sees the only child generation as groups of audience exposed to American family entertainment as the media, and the focus of this study is to understand the audience-media relationship between the two. As they are two objects emerged within their own social and cultural boundaries, the thesis will first tackle how the connection between the audience and the media was established. Then, the only child generation will be approached as a social creation. Findings on their social sophistications that are able to influence their relationship to media will be presented. Four case studies form the reset of the thesis. Each of the case studies will focus on one significant aspect of the generation’s social characteristics and how it is connected to the group’s receptions to media texts.