Service quality management and customer satisfaction in higher education : quality of services, customer satisfaction and customer behavioural intention in higher education
For the purpose of this project, a modified SERVQUAL instrument has been used to investigate undergraduate student perception of service quality at Cyprus College by determining if gaps existed in student expectation versus the perception of the actual experiences. The researcher acquired answers fo...
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Middlesex University
2007
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.568403 |