Marketing self : negotiating moral conflict in the profession
Consumers and society are becoming increasingly sensitised to corporate scandals and rejective of brands and products that suggest unethical business and marketing practice. To prevent corporate image loss and financial damage, academic marketing ethics research is concerned with the development of...
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University of Essex
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.558971 |