| Summary: | This thesis is a study of the regional exhibition of Kinemacolor in the UK and USA between 1909 and 1916. It considers the extent and role of Kinemacolor in the UK exhibition market. It also introduces the process's experience in the USA in contrast to that in the UK. In addition it considers more widely the extent of colours films in the UK market and the impact of Kinemacolor on demand for other indexical and non-indexical colour films. The thesis is divided into nine chapters, plus an introduction, conclusion, appendixes and bibliography. Chapter One provides an introduction to the types of colour film in the UK exhibition market and considers the extent of Kinemacolor and other colour films more generally. Chapter Two examines the early distribution and exhibition of Kinemacolor through the Provincial Palaces Limited circuit and the successes and limitations of this arrangement. Chapter Three assesses the distribution of Kinemacolor after Provincial Palaces Limited directly through the Natural Color Kinematograph Limited. Chapter Four considers the changing types of venues to screened Kinemacolor and why these venues were attracted to it. Chapter Five considers promotional material produced by the Natural Color Kinematograph Company Limited to consider exhibitors relationship with the process. Chapter Six looks at a number of case studies as examples of Kinemacolor in the regions. Chapter Seven look at the influence of Kinemacolor on other colour processes and proposes demand for Kinemacolor not only reflected more general interest in other colour systems but also stimulated it. Chapters Eight and Nine conclude the work by examining and comparing the distribution, exhibition and promotion of Kinemacolor in the USA. The thesis reveals the significance of the exhibition of Kinemacolor across the UK, examines the influence of distribution and exhibition issues and the impact Kinemacolor had more widely on colour and the exhibition market.
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