Organisational identity creation and strategy-making processes in the institutional context : a case study in higher education

An embedded, single case study was carried out at Southern Virginia University, a small, private, religious, liberal arts university in the United States, to develop an understanding of organisational identity and strategy processes from an institutionalist perspective. This research traced the proc...

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Bibliographic Details
Main Author: Bowman, David
Published: University of Oxford 2011
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550504

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