Suppliers versus lead users : examining collaboration in mass customisation
Mass customisation has been hailed as the manufacturing paradigm of the future, and has accordingly received much academic interest. Nevertheless, it is important to gain a better understanding of the ways in which mass customisation performance may be enhanced, in the light of the number of reporte...
Main Author: | Al-Zu’b, Zu’bi Mohammad |
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Published: |
Durham University
2008
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Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550010 |
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