An investigation into factors of e-CRM influencing customer retention in Afriqiyah Airways
The problem identified in this research is the lack of understanding and knowledge ofthe factors that produce a propensity towards e-CRM as a predictor of continued customer use. To this end this study investigated the factors contributing to attitude towards the use of e-CRM of that would positivel...
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Sheffield Hallam University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.548485 |