An offer they cannot refuse : a behavioural approach to stimulating consumer demand for innovations in the telecommunications sector
Mobile advertising (m-advertising) is one of the most exciting new research areas in the marketing field. The personal, always-on and always-at-hand nature of a mobile phone, its interactive features, combined with its near universal ubiquity give the mobile device unrivalled potential as an adverti...
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Durham University
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.544309 |